Most nights, no problem selecting what to write about. Tonight, I’m feeling weary, and suspecting a cold coming on.
Still, not to worry, as I’ve read enough of these journalist “oh dear, I don’t have anything to write about but I’ll spin some words” pieces.
Actually, if I’d called it “Has anyone seen my Topic?”, as I considered while typing it, that suggests whole new vistas of chocolate snack bar to explore. Not an inconsiderable subject, given that there’s been enough public interest in the UK to bring back Wispa bars.
How do people make the decision that they want to bring back a chocolate bar? I suppose you build a petition online these days, though the option of marching on the Bourneville factory dressed in large crinkly wrappers is another way to make your point.
Perhaps the other question to ask is, at what point does a company decide it’s a good PR point for them to bring something back? I’m aware of other companies which have strong customer loyalty – thinking of Lush, and Lakeland – which also herald when they are reintroducing items at readers’ demand. But to go back into production for a chocolate bar, with all the economies of scale and so on – you must need to be sure that people will buy it.
Fortunately, it’s not difficult to like a Wispa bar. It really is just chocolate. Easy. Except a little bit softer in texture, I suppose we should say. Not difficult to build up a new fan base when you have a product like that.
So, be careful of your water cooler discussions, my friends. You never know what a careless wispa could spark next.